Have you Dropped the Customer from your 'Customer Relationship Management'- CRM

 C1 :𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐥𝐨𝐯𝐞 𝐦𝐞 𝐚𝐧𝐲𝐦𝐨𝐫𝐞!!

C2: What do you mean?

C1  : You don't love me anymore!!!!
C2 :What do you mean I don’t love you anymore?
C1: ( Silent )
C2 : I write to you once a week if not more often.
C1: Hmm! Who knows how many others you write to!

C2: Hey! Don't say that, I address it to you specifically so you know it is for you.

C1: Whatever, you don't love me anymore
C2: (irritated) Don’t say that. I share everything which is going on in my life with you from serious stuff to trivia.

C1 : You never ask me what I am doing , never tell me what to do.
C2: Aah that I do ask you , specially when you have not read my letter completely and definitely when you leave it unopened . I know this because I care about you and your whereabouts.

C1: 𝐒𝐞𝐫𝐢𝐨𝐮𝐬𝐥𝐲 ! then why do you still ask me to buy something after I have already purchased and you knew because you sent me a receipt.

C2 :Well !!
C1: Don’t well me . If you were so concerned about my well being ,you would make sure that your subsequent letters did not ask me to buy again what I already purchased telling me what a great offer I was missing.

C2: No ! Never !!
C1: Of course you do. Whether you claim to be selling a service or a product you keep sending messages buy this or buy that which is either the same product or a similar with no two hoots about my hard earned money which I gave you thinking you are different and you cared. Now I just lump it and you laugh all the way to the bank and maybe to the IPO too. You just don't love me any more.
When you were trying to get my attention it was all lovey -dovey, how you valued me, needed me and ＮＯＷ！

C2: Ok Ok sorry What should I do to assure you I love you?
C1 : Remove me from the mailing list for prospects and put me in acquired category. Send me freshly worded letters emphasizing how and why you love me now that I have given you my loyalty.
C2: Done!! And I am sorry I made you feel that way. You are the sole reason why I am still surviving and I do need your love forever.
C1: I am ready and waiting.

Yes by now you gauged in  this conversation C1 is the customer and C2 is the company.

𝐈𝐬 𝐭𝐡𝐢𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐲 ?
Have you Dropped the Customer from your 'Customer Relationship Management'- CRM

If you are the Company : Have you checked your auto email sender because I as a customer keep receiving these sort of messages and feel totally not valued.

If you are the customer let the company know how you feel.
Let us not drop the the  Customer from our CRM
#shambavisspectrum
#crm

Marketing Magic & Industry Insights Suman Manning

Owning three businesses and managing her various hats comes as naturally to Suman Manning as being a mom to triplets.

Listen to her share her journey, dreams and aspirations. Thanks Suman Manning for this insightful conversation.

#shambavisspectrum #entrepreneurship #marketinginsights #marketingmagic

Week 2 Online teaching with passion.

WEEK 2

We are ready for week 2 of online teaching. Are we really ready?

Week 1 was full of enthusiasm and now that the novelty of learning something new and attending ‘n’ number of training and webinars on teaching online are over it is going to dawn on you and the students that battle has just begun. Transferring assessments, exams ,assignments to online, making sure the students remain motivated and keeping the students engaged in the class is just some of our challenges. Having everyone stay at home and coping with non teaching challenges including avoiding the what’s app forwards is just another day in our life now. When you are in a face to face class you can sense the mood , discuss totally non  academic stuff give a quick break, talk movies , talk books and still come back to the topic and finish the learning objectives of the day. When online and recording your lecture, it is like being on stage and you better not forget your lines, with just your luck your supervisor or the student will skim through the lecture and pause when you were cracking the joke which seems so irrelevant out of context on playback.

All is not lost. Let us begin the week with preparing ourselves just like Week 1.

• 1.   Your Topic  or Content is new. Your student doesn’t know what your approach is going to be so just as in a face to face class start with a joke or an anecdote or just jump into the topic what ever you are comfortable with.
• 2.       Let them talk for a few minutes on what their challenges were with previous week academic and non academic.( Don’t forget they are all cooped up and unable to meet friends plus stuck with chores which normally they could escape or postpone and above all worried about their future.
• 3.       Continue to prepare way more than what you would expect to disburse in the class just as you would in a face to face class. Some homework is always good to keep them engaged if necessary.
• 4.       Ask them for feedback on what went good and what needs attention and why that needs attention you might end up with an answer that the students did not put in enough efforts.
• 5.       Most online modes ( WebEx Adobe connect, Zoom) allows you to share your screen so share with them. Past week I let the students annotate as and when and infact kept slides/ document for them to do. They played with the tools available till they learnt how to text type.
• 6.       Patience was the key word asking them to bear with me and bearing their fun as we toggled the keys was very helpful.
• 7.       By the end of this we will learn to tolerate and find a solution for everything, tomorrow is another day.
• 8.       Be KIND to yourself and ‘Efficiency is More Important than perfection’.

#shambavisspectrum #onlineteaching #iloveteaching

Casesit 5 Shay Dubai

Dubai starting own tea brand to test consumer preferences

Shay Dubai

Brand Shay Dubai will be DMCC’s ‘very own signature high-end tea brand’ as per the DMCC statement

Dubai: Dubai is starting its own tea brand, Shay Dubai, to learn what consumers prefer from the beverage.

“This is not to compete with Lipton,” Ahmad Bin Sulayem, executive chairman of state-owned Dubai Multi Commodities Centre, said in an interview at the Global Dubai Tea Forum on Wednesday. “We are trying to understand what the consumer wants.” Shay Dubai will be DMCC’s “very own signature high-end tea brand,” according to a statement distributed at the tea forum.

Shay Dubai tea will be marketed under flavours Khaliji Blend, Dubai Spirit and Arabic Breakfast, according to an advertising panel at the tea forum.

‘Shay Dubai’ has appointed you as the manager and you have to:

1.       Suggest a segmentation and targeting strategy for Shay Dubai.

2.       Recommend addition to the product portfolio.

3.       Recommend Pricing strategies involving

a.       Product mix pricing strategies

b.      Price adjustment strategies

Casesit 4 HR& Compensation

Read the following and answer the question below.

Source : Employee satisfaction

Seventy five per cent of employees worldwide are not committed to their work, reveals an Oxford Strategic Consulting study.

The immediate leader or line-manager (40 per cent) influences employee engagement, followed by individuals’ propensity for enthusiasm and positivity (40 per cent), and the work environment (20 per cent), the research adds. This calls for good employee engagement policies, since 25 per cent of companies with an engaged workforce produce twice as much profit and 22 per cent higher shareholder returns, the study points out.

How can you increase employee engagement in The UAE using your knowledge gained from the compensation management subject?

Practice for a Marketing plan

You work for a multinational organization .Your organization is bringing a new product into the market. (Use other product mix than the given example)

	Application	Explanation
1.	Choose a Convenience product. Give details of the product assortment. (e.g. if the product is bread the product mix can be low salt bread, wheat bread, bread with nuts, Low calories bread, eggless bread. Etc.)
2.	Explain why this product is called Convenience product? (Explain in terms of Time and effort).
3.	In which stage of the lifecycle is this product? Explain why you think so ? a.       Introduction b.      Growth c.       Maturity d.      Decline
4.	Who are the competitors for this product? Name them. Explain why you have identified them as competitors.
5.	Give your product a brand name .Explain why you have chosen this name? Will you choose a.       a family brand name b.      an individual brand name c.       a Manufacturer brand d.      Private brand.
6.	Which place strategy/ Strategies will you choose? a.       Intensive b.      Exclusive c.       Selective Explain why you have chosen the strategy?
7.	Which promotion strategy /Strategies will you choose? Explain why? a.       Personal selling b.      Mass selling                      i.            Advertising                    ii.            Publicity c.       Sales promotion
8.	How will you decide the budget? Explain why? a.       Percentage of sales b.      Objective method
9.	Which pricing strategy/ Strategies will you choose? Explain why? a.       Product Mix Strategy                      i.            Product Line                    ii.            Optional product                   iii.            By product                  iv.            Captive Product                    v.            Product bundling b.      Price adjustment Strategy                      i.            Discounted                    ii.            Segmented                   iii.            Psychological                  iv.            Promotional pricing

Caseit 3 Handicraft Store

PESTLE, International opportunities and Targeting Strategy

You are the owner of a Local Handicraft store in Dubai. [You can give a brief introduction of the products you carry to explain your answer better].

1.       Give reasons why you should consider International Opportunities.

2.       Explain the effect of political and legal environment on your business.

3.       What type of target strategy would you choose and why?