Thursday 14 April 2016

Caseit 3 Handicraft Store

PESTLE, International opportunities and Targeting Strategy


You are the owner of a Local Handicraft store in Dubai. [You can give a brief introduction of the products you carry to explain your answer better].

1.       Give reasons why you should consider International Opportunities.
2.       Explain the effect of political and legal environment on your business.
3.       What type of target strategy would you choose and why?

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